General Management | GEMA Zeppelin University - A University between Business, Culture, Media and Politics
Master of Arts
4 semesters
Overview and admission
Study Type
graduate
Admission semester
Winter Semester only
Area of study
- Business Administration
- Economic Sciences, Economics
Focus
Management, Economics, Business Administration, National Economics, Familienunternehmen, Nachhaltiger Transport & Mobilität, Nachhaltige Finanzen, Buchhaltung, Wirtschaft
Target group
The generalised orientation of the degree course qualifies graduates for demanding management and leadership positions in various areas of business. The research-oriented focus of the degree course qualifies graduates in particular for management positions in knowledge-intensive contexts as well as for advanced, multidisciplinary research activities. The degree is only aimed at students who did not opt for an Economics subject in their first degree.
Annotation
The degree programme is aimed at students who have not completed any economics subject during their first degree. Since General Management is an English-language graduate degree course starting in the autumn semester of 2024, very good English language skills at C1 level are required. German language skills are desirable, but not a mandatory admissions requirement. If you would like to take courses from our other graduate programmes, German teaching formats may be available.
Admission requirements
Individual selection procedure
Lecture period
01.09.2025 - 07.12.2025
Tuition fee
The tuition fees for the 8 Master’s degree programme at the Zeppelin University can be pre-financed via a student loan programme with the bank Sparkasse Bodensee. In addition, pre-financing is also possible via an education fund and a KfW study/education loan. Participation is open to all students. In addition, Zeppelin University offers various scholarships.
Languages of instruction
Main language
English
Further languages
German