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Strategic Design SRH University of Applied Sciences Heidelberg

Degree

Master of Arts

Standard period of study (amount)

4 semesters

Location

Overview and admission

Study Type

graduate

Admission semester

Winter Semester only

Area of study

  • Journalism
  • Communication Studies
  • Design

Focus

Strategic Design: Mindset, Methodology, Tools, Innovation Strategies, Strategic Design Creation: Critical and Speculative Design, Purpose-driven Innovation, Data Analytics and Data Science, Brand and Personality, Creative Industries and Innovation Organizations, Creative Leadership, Strategic Design Profession and Best Practice, Design Prototyping, Testing and Iteration, Business Modelling

Target group

B.A. Graduates from design degree courses, e.g. Product Design, Industrial Design, Architecture.

Annotation

In the Strategic Design master's degree, you will train your strategic thinking skills at the interface between innovation management, brand and the management of creative processes. You learn not only to understand social and technological innovation, but also to think about it holistically and to shape it for the future. You will immerse yourself in methods and theories of corporate and brand management, design thinking, social design, transformation design, system thinking and critical thinking.

Admission modus

Selection procedure / qualifying examination

Admission requirements (Link)

Admission requirements

Letter of motivation + Portfolio with 15 to 20 examples of your own design work

Tuition fee

Fees

790.00 EUR / Month

Fees (Link)

EU/EEA students (incl. Switzerland, the Western Balkans and Ukraine); Non-EU/EEA students pay per semester (EUR 5700/semester)

Languages of instruction

Main language

English

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