Applied Business Psychology Ostbayerische Technische Hochschule Amberg-Weiden
Degree
Bachelor of Arts
Standard period of study (amount)
7 semesters
Location
Overview and admission
Study Type
undergraduate
Admission semester
Summer and Winter Semester
Area of study
- Personality Psychology
- Business, Occupational, and Organisational Psychology
- Business Administration
- Business Management, Organization Management
Focus
Health Psychology, Cultural Psychology, Organisational Psychology
Annotation
How do people make economic decisions? What distinguishes your behaviour in markets, companies or certain industries? Which criteria influence consumer behaviour - and what can companies learn from it? How do you recognise suitable applicants? How do you successfully design change processes? If you are interested in these questions, our Bachelor of Applied Business Psychology is right for you. You will learn to apply psychological knowledge about human thinking, feeling, decision-making and acting to economic questions and facts. You use methods of empirical social research to investigate work and consumption-related issues. Among other things, you will develop concepts for consumer-oriented product design or change management. With this know-how, you can assess economic situations in a targeted manner and take on specialist and management tasks.
Admission modus
Without admission restriction
Lecture period
- 01.10.2024 - 17.01.2025
- 15.03.2022 - 08.07.2022
Languages of instruction
Main language
German