esp. Marketing IU International University

Degree

Bachelor of Arts

Standard period of study (amount)

6 semesters

Location

Aachen, Augsburg, Berlin, Bielefeld, Bochum, Bonn, Braunschweig, Bremen, Dortmund, Dresden, Duisburg, Düsseldorf, Erfurt, Essen, Frankfurt am Main, Freiburg, Hamburg, Hannover, Karlsruhe, Kassel, Köln, Leipzig, Lübeck, Mainz, Mannheim, München, Münster, Potsdam, Regensburg, Rostock, Stuttgart, Ulm, Wuppertal, Würzburg

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Overview and admission

Study Type

undergraduate

Admission semester

Admission in all quarters

Area of study

Marketing, Distribution

Focus

Online Marketing, Social Media Marketing, Market Psychology, Advertising Psychology, Sales and Distribution, Consumer Behaviour

Annotation

Do you want to help shape how products and services are consumed? As a marketer, you have to understand the market, recognise trends and analyse customer needs. The development of effective marketing strategies requires broad knowledge that goes far beyond the four Ps (product, price, place, promotion). So that you can work as a manager and marketing expert in a wide range of industries later on, you will also gain an insight into the digital world of marketing which is increasingly making its way into our lives.

Admission modus

Without admission restriction

Admission requirements (Link)

Are you interested in this undergraduate programme? Run a non-binding eligibility check now.

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Tuition fee

Fees

399.00 EUR / Month

Fees (Link)

Plus EUR 699 graduation fee at the end of the course. All your learning and teaching material is already included in the fees.

Languages of instruction

Main language

German