Marketing Management Hochschule Kaiserslautern (University of Applied Sciences)

Study Type

graduate

Admission semester

Summer and Winter Semester

Focus

Marketing Framework, Communication & Soft Skills of Leadership, Marketing Policy and Strategy, Management of Finance, Controlling & Accounting, Market Research and Customer Management, Economics & Quantitative Analysis, Management Techniques, International Marketing Management, Marketing Instruments

Target group

Strategic Marketing and efficient Sales form the potential for success in achieving corporate goals. Qualified management staff are crucial for the success of a company. The Marketing Management distance learning course offers the right academic qualification for working professionals who wish to extend their skills.

Annotation

The MBA degree course in Sales Engineering can also be taken as a certificate programme or modularly.

Admission modus

Without admission restriction

Admission requirements (Link)

Admission requirements

First degree with a grade of at least 2.5 or C; at least one year of professional experience after the first academic degree course; Command of English Applicants without a first certificate of academic degree may be admitted under certain circumstances and after passing an aptitude test. In order to satisfy the high requirements at university level, the Institut ed-media offers a one-semester career-integrated preliminary studies course as preparation.

Fees

2,100.00 EUR / semester

Fees (Link)

This does not include the student fee of the university, costs for repeat services EUR 50, the expenses for the Master's thesis seminar and, if the standard period of study is exceeded, a contribution of EUR 800 per semester from the 6th semester onwards. In the event of a repetition of the Master's thesis, an additional cost of EUR 550 will be charged.

Main language

German

Further languages

English