International Business Administration - specialisation Digital Marketing SRH Berlin University of Applied Sciences

Study Type

undergraduate

Admission semester

Summer and Winter Semester

Focus

Marketing, Business Administration, Brand Management, Consumer Behaviour, Digital economy, Marketing and Distribution, Online Marketing, Communication, Creativity and Innovation, Economics

Annotation

Sophisticated marketing strategies are the basis for the most important decisions of a modern company. The days of keyword stuffing and oversized Google ads budgets are over. Whether you or your future accounts run an online store or a Software-as-a-Service (SaaS)company, all your efforts will be focused on a single focus: the exact understanding of your customers. Digital Marketing delivers the analytical insights that enable the rest of the organization to achieve this goal. In the middle of Berlin, Germany's tech hub and startup capital, we have developed this industry-friendly bachelor's academic degree especially for you – to explore various management disciplines with you and specialise your knowledge in the operational areas of digital marketing.

Admission modus

Without admission restriction

Admission requirements (Link)

Admission requirements

Personal introductory interview

Fees

690.00 EUR / Month

Fees (Link)

EU/EEA students (incl. Switzerland, the Western Balkans and Ukraine): 7-semester variant. The EU/EEA tuition fees for the 6-semester version amount to EUR 790/month. Non-EU/EEA students pay per semester (EUR 4140: 7-semester variant; EUR 4740: 6-semester variant).

Main language

German