Strategic Design SRH University of Applied Sciences Heidelberg
Overview and admission
Study Type
graduate
Admission semester
Winter Semester only
Area of study
- Journalism
- Communication Studies
- Design
Focus
Strategic Design: Mindset, Methodology, Tools, Innovation Strategies, Strategic Design Creation: Critical and Speculative Design, Purpose-driven Innovation, Data Analytics and Data Science, Brand and Personality, Creative Industries and Innovation Organizations, Creative Leadership, Strategic Design Profession and Best Practice, Design Prototyping, Testing and Iteration, Business Modelling
Target group
B.A. Graduates from design degree courses, e.g. Product Design, Industrial Design, Architecture.
Annotation
In the Strategic Design master's degree, you will train your strategic thinking skills at the interface between innovation management, brand and the management of creative processes. You learn not only to understand social and technological innovation, but also to think about it holistically and to shape it for the future. You will immerse yourself in methods and theories of corporate and brand management, design thinking, social design, transformation design, system thinking and critical thinking.
Admission requirements
Letter of motivation + Portfolio with 15 to 20 examples of your own design work
Tuition fee
EU/EEA students (incl. Switzerland, the Western Balkans and Ukraine); Non-EU/EEA students pay per semester (EUR 5700/semester)
Languages of instruction
Main language
English